Creative director and content producer based in LA. 10+ years of shoots, campaigns, and activations for brands you actually know, from concept to final cut.
Work With Me
Cover Letter
🎬
Content
✦
Brand & Social
🥂
Hospitality
🪩
Not Staying In
★
About Me
10+
Years Exp.
$2M
Pepsi Bowl Activation
33+
Brands Worked
400+
NSI Members
Brands I've worked with
01
Content Production
Reels, TikToks, product shoots, full campaigns, concept to final cut. Clients include Pepsi, Red Bull, Tanqueray, and more.
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02
Brand & Social
Influencer strategy, UGC campaigns, creator outreach, and social management that builds real communities.
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03
Hospitality Marketing
Hollywood's most talked-about restaurants and hotels. I know exactly how to make a venue the place everyone wants to be.
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Let's make something worth posting.
I bring the creative vision and the execution. You bring the brand. Let's build something together.
Get In Touch
Content Production
I make content that stops the scroll and converts.
ReelsTikTokPhotographyCampaigns
dreramirez
Content Production
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Brand Activation · $2M Campaign
Pepsi Super Bowl 24
1.2k saves
dreramirez Led the design team, developed creative briefs, and produced all presentations for Pepsi's 2024 Super Bowl activation, a $2M campaign coordinated from concept through delivery to stakeholders. #contentproduction #pepsi #superbowl #creativedirection
My Role
Design Team LeadCreative BriefsPresentation DecksStakeholder Comms
dreramirez
Content Production
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Photo Campaign · Social & Print
Tanqueray "Damn Fancy"
847 saves
dreramirez Creative lead on a bold, refined cocktail campaign capturing Tanqueray's sophisticated edge, concept, art direction, set design, and photography direction for digital and print. #tanqueray #photocampaign #artdirection #creativelead
dreramirez Directed a luxurious product shoot capturing the indulgent, premium appeal of Baileys chocolate, concept, mood direction, team coordination, and post-production. #baileys #productphotography #creativedirection #luxurycontent
dreramirez International brand campaign featuring UFC fighter Charles Jourdain, high-energy photo and video for digital marketing, shot and edited in-house. #howlerhead #ufc #internationalcampaign #videoproduction
dreramirez Creative directed and photographed a bold, high-impact visual campaign for Red Bull's national accounts team, imagery used across sales and marketing platforms. #redbull #commercialphotography #creativedirection #contentcreator
My Role
Creative DirectionOn-Set PhotographyStyling & CompositionFull Production Day
dreramirez
Content Production
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Video Production · Social Media Campaign
7UP / Tragops Latin Market Campaign
534 saves
dreramirez Connected 7UP with the Latin market through vibrant, culturally resonant content, pre-production, storyboarding, and editing the final video for digital and social. #7up #videoproduction #latinmarket #culturalmarketing
My Role
Creative Pre-ProductionStoryboardingVideo Editing
dreramirez
Content Production
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Photo Campaign · Digital
Casa Azul Brand Photo Shoot
618 saves
dreramirez Captured Casa Azul's cultural essence and luxury aesthetic through high-impact imagery, full art direction, set design, and post-production oversight. #casaazul #tequila #brandphotography #artdirection
My Role
Creative LeadArt Direction & StylingTeam LeadershipPost-Production
dreramirez
Content Production
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Studio · Brand Activation
Fiero Tequila Studio Campaign
489 saves
dreramirez Studio content production for Fiero Tequila, bringing the brand's bold, raw personality to life through intentional visual direction and campaign imagery. #fierotequila #studiocontent #brandactivation #contentproduction
My Role
Creative DirectionVisual Content Production
Need content for your brand's social?
I shoot and edit, creative direction, photography, and video all under one roof.
Let's Make Content
Brand & Social
Building brands online through real connections and strategy.
From influencer and UGC campaigns to full social media management, I approach brand marketing with creative instinct, cultural awareness, and a deep understanding of what actually performs online.
InstagramTikTokYouTubeInfluencer
15M+
Impressions in 3 Months
91.68%
Engagement Rate
35%
Retail Sales Growth
400+
Community Built
dreramirez
Brand & Social
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Beverage Brand · Full Service
Loca Loka Social and Influencer Strategy
1.1k saves
dreramirez Managed the full digital marketing operation for Loca Loka, influencer and UGC outreach, social strategy and execution, content calendars, platform-specific content, and performance monitoring across all channels. #localoka #influencermarketing #socialmedia #brandstrategy
My Role
Influencer & UGC OutreachSocial StrategyContent CalendarsPerformance Monitoring
dreramirez
Brand & Social
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Influencer Campaign
Paradisse Bold by Nature Campaign
723 saves
dreramirez Vetted and interviewed creators, developed creative strategy, wrote briefs, and tracked campaign metrics for Paradisse's Bold by Nature influencer campaign. #paradisse #influencercampaign #creatoroutreach #ugc
dreramirez Supported content strategy, filmed and edited social videos, managed posting calendars, optimized captions and timing, and guided affiliate monetization setup. #creatorconsulting #contentstrategy #socialmediamanagement #monetization
My Role
Content StrategyVideo Production & EditingCalendar ManagementMonetization Setup
dreramirez
Brand & Social
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Community Building · Social Media
Not Staying In Brand and Digital Growth
983 saves
dreramirez Built the Not Staying In digital presence from zero, managing all social strategy, content planning, community engagement, and brand voice across TikTok, Instagram, Geneva, and Partiful to grow a 400+ member LA community. #notstayingin #communitybuilding #socialmedia #brandgrowth
My Role
Social Media StrategyContent CreationCommunity ManagementBrand Voice & Identity
Ready to build something real?
Whether it's a campaign, a creator strategy, or full social management, let's talk about what your brand actually needs.
Get In Touch
Hospitality Marketing
9+ Hollywood properties. Real campaigns. Real results.
I've worked across some of Hollywood's most talked-about restaurants and hotels. Launches, influencer partnerships, celebrity relations, media coverage. For every property on this list, I was in it from day one.
dreramirez One of the most-hyped restaurant launches in Hollywood. I was on the marketing from day one, managing influencer and celebrity relations and helping shape the brand into what it became. #motherwolf #hollywoodrestaurant #restaurantmarketing #influencerrelations
My Role
Launch MarketingInfluencer RelationsBrand Dev
dreramirez
Hospitality Marketing
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Luxury Hotel
Thompson Hollywood
876 saves
dreramirez Ran influencer and celebrity partnerships for Thompson Hollywood, managed campaigns across multiple channels, and oversaw the Love Yoga wellness activation. #thompsonhollywood #luxuryhotel #celebrityrelations #hospitalitymarketing
My Role
Celebrity RelationsCampaign MgmtActivations
dreramirez
Hospitality Marketing
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Hollywood Rooftop Bar
Bar Lis
792 saves
dreramirez Helped make Bar Lis the go-to Hollywood rooftop through influencer and celebrity collabs that drove real visibility and foot traffic. #barlis #hollywoodrooftop #influencerpartnerships #eventpromo
dreramirez Built awareness for Desert 5 Spot through campaigns and influencer partnerships that put it on people's radar. #desert5spot #hollywoodbar #brandawareness #influencermarketing
My Role
Brand AwarenessCelebrity RelationsEvents
dreramirez
Hospitality Marketing
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Hollywood Restaurant
Ka'Teen
634 saves
dreramirez Landed a Telemundo feature for Chef Wes Avila. I handled logistics, managed the media relationship, and coordinated across teams to get it done. #kateen #mediarelations #presscoordination #hollywoodrestaurant
My Role
Media RelationsPress CoordinationContent Support
dreramirez
Hospitality Marketing
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Boutique Hotel
Tommie Hollywood
598 saves
dreramirez Drove visibility for Tommie Hollywood through influencer and celebrity partnerships that brought in the right crowd. #tommiehollywood #boutiquehotel #influencerstrategy #hospitalitymarketing
My Role
Influencer StrategyCampaign MgmtData Analysis
dreramirez
Hospitality Marketing
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Hollywood Restaurant
Mes Amis
714 saves
dreramirez Coordinated the full marketing launch of Mes Amis, from brand awareness to events to getting people in the door from day one. #mesamis #launchstrategy #eventplanning #restaurantmarketing
My Role
Launch StrategyEvent PlanningCampaign Mgmt
dreramirez
Hospitality Marketing
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Hollywood Event Space
Citizen News
523 saves
dreramirez Developed campaigns for Citizen News event space to attract new clients and grow its profile as a top Hollywood events venue. #citizennews #eventspace #hollywood #eventmarketing
My Role
Strategy ExecutionEvent PromotionCampaigns
dreramirez
Hospitality Marketing
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Media Industry Dinner
Laelia
687 saves
dreramirez Led the creative setup for Laelia's media industry dinner, visual design, decor curation, and table styling from concept to execution. #laelia #mediaindustry #creativesetup #eventdesign
Want your venue to be the one everyone's talking about?
I know how to make that happen. Let's talk.
Let's Connect
Founder & Community Director
Not Staying In
A women-led social club redefining nightlife and social experiences in Los Angeles. I founded and built Not Staying In from a viral TikTok into a fast-scaling community of 400+ active women, producing monthly immersive events, securing brand partnerships, and building a space where women feel centered, seen, and safe to fully show up.
From paint & prosecco picnics to rooftop socials and holiday parties, every event is produced with intention, unique themes, and a focus on genuine connection.
Brand Partnerships
Strategic brand integrations that feel organic, product tastings, experiential activations, gifting moments, and co-branded content within our community events.
Content & Digital
We capture content at every event, delivering polished assets and managing our digital presence across TikTok, Instagram, Geneva, and Partiful.
Community Building
Grown from zero to 400+ active members through digital marketing, strategic content, and community engagement, with onboarding systems and retention built in.
Interested in partnering with Not Staying In?
If your brand values real-world experiences, strong female communities, and organic digital reach, let's build something together.
Inquire About Partnerships
About Me
Hi, I'm Dre.
Multi-disciplinary creative and marketer with 10+ years of experience leading brand campaigns, content production, influencer marketing, and digital storytelling. Based in LA.
My work covers a lot of ground: creative direction, experiential production, brand strategy, and social content. I've led campaigns for Casa Azul, Tanqueray, Red Bull, Baileys, Laelia Tequila, and Loca Loka, partnering with agencies, creators, and brand teams from concept to final cut.
I served as creative lead on the Pepsi Super Bowl activation and have produced content for global brands including McDonald's and Red Bull. I'm also the Founder and Head of Creative of Not Staying In, a social club that grew from a single TikTok to 300+ members in two weeks. I build brand worlds, not just campaigns.
I am a multi-disciplinary creative and marketer with 10+ years of experience leading brand campaigns, content production, experiential marketing, and digital storytelling. My work sits at the intersection of creative direction, production, and brand strategy, with a consistent focus on culturally relevant experiences that drive real engagement and measurable business impact.
Experience
Throughout my career I have led campaigns and content production for brands including Casa Azul, Tanqueray, Red Bull, Baileys Chocolate, Laelia Tequila, and Loca Loka Tequila, partnering closely with agencies, creators, and brand teams to develop concepts, guide visual direction, and oversee end-to-end production across social, experiential, and digital platforms.
I served as creative lead on the studio team behind the Pepsi Super Bowl activation and have produced content for major global brands including McDonald's and Red Bull. My work bridges brand identity, storytelling, and execution, ensuring creative ideas translate into strong, measurable performance.
Founder — Not Staying In
Beyond client work, I am the Founder and Head of Creative of Not Staying In, a Los Angeles-based social club and lifestyle brand that grew from a single TikTok to 300+ members and over 2,000 followers in its first two weeks. I produce and oversee all events end-to-end: creative concepts, theme development, run of show, talent, vendors, budgets, and content capture. This experience has sharpened my ability to build fully realized brand worlds, not just campaigns.
Why Me
I bring a rare combination of creative direction, digital production, and marketing strategy, alongside a deep understanding of culture, community, and audience behavior. I thrive in fast-paced environments where I can shape creative vision, lead multiple stakeholders, and deliver work that is both visually strong and strategically sound.
